5 Types of Partners to Consider to Reach a Larger, Wider Audience

Lachlan Gowen on Unsplash

Building a marketing partner ecosystem helps you reach a larger, wider audience. The key to success is working only with those well aligned to your brand and core values.

There are five types of partners to consider including in your marketing ecosystem:

1: AFFILIATE PARTNERS

People paid a commission to recommend/refer your products and services. There are affiliate networks online where you can find potential partners for your type of product or service.

2: BRAND PARTNERS

People or organizations that make you look good. It can be a celebrity endorsement, an industry association, or a prestigious institution.

3: OPERATIONAL PARTNERS

People or organizations that can assist you in delivering a better service to more people. These partners help perform the work you can’t do on your own.

4: PRODUCT PARTNERS

People or organizations who supply additional products that add value to your business increasing your capacity to deliver value and solve problems for your clients.

5: FINANCIAL PARTNERS

These partners provide the financial resources you need to scale your business. They have capital and are looking for safe new places to get a return on investment.

Building a marketing ecosystem takes consistent effort over months and years. Partner relationships have a long lead time for development. Once you know who you want to partner with, you must start building that relationship long before you need to take leverage it.

--

--

--

Founder. Mentor. Teacher. Student. Philanthropist. Confirmed pasta addict. smartstartcoach.com/smartstart-philanthropy-program

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

An Ugly Truth. Building My Facebook Page Is Sadly Teaching Me That Click-Bait And Silly Memes Work.

Tesla to Add New Complex Red and Silver Paint Options

CRM in Marketing: How CRM Can Improve Your Marketing Power

Do You Have An Author Platform?

Do You Have An Author Platform? Or is it just keeping up with the Joneses?

Weekly newsletter of Ed-iT — Issue #11

FREE WEBSITE & ONLINE MARKETING SERVICES FOR CHARITIES IN WASHINGTON

MAEGAN LUJAN, DIRECTOR- SOLUTIONS AND SERVICES AT TOSHIBA

What is the buyer’s journey and how it affects a blog’s conversion rate

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Linda M. Lopeke

Linda M. Lopeke

Founder. Mentor. Teacher. Student. Philanthropist. Confirmed pasta addict. smartstartcoach.com/smartstart-philanthropy-program

More from Medium

The Influencers’ Influence

Person taking selfie

Digital Sandbox and My Journey on the Tech Yellow Brick Road….

STEAM Summer Sale, this year will be held from June 23.

Defining a “Creator” — How to Break Down the 50+ Million Person Strong Creator Economy