How to Shape Emerging Markets in Your Favor

Choosing where and how to compete.

Linda M. Lopeke
2 min readMar 5, 2022
Nigel Tadyanehondo on Unsplash

With many problems to be solved, the possibilities for your business in a connected world are endless. Complex markets, intense competition, expectant clients and customers, and demanding stakeholders require more intelligent digital marketing.

Modern marketers need deeper logic and more creativity to succeed amidst complexity and make sense of uncertain markets while competing for attention in a noisy, overcrowded digital arena.

Step one is choosing where and how to compete in your market. Step two involves staying on top of newly emerging markets and opportunities.

To see how an emerging market can be shaped in your favor, look closely at how you can:

- target the best opportunities before others

- beat competitors in smarter ways, making them irrelevant,

- innovate more radically in new directions

- build your brand like nobody else online

- serve clients/customers in ways they never saw as possible

- deliver and measure returns from marketing investments made to grow your business to key stakeholders.

Only in this way can you decide: the kind of company you will be, the type of audience to pursue, and the value proposition that makes most sense.

And only in this way do you have the chance to define your vision for the business, ensure you are a part of it, and a leader within it.